You can check out our guide on localization for more detailed information about the topic.Īlterations on creatives for localization purposes might range from simple translations to creating completely new creatives for certain regions. Different cultures might require different strategies to connect with users. Just as trends change with time, they also change according to region. If you are planning to open your app to the world, some amount of localization will be needed. We will take a more detailed look into their creatives in the upcoming sections. Being a tap-to-blast puzzle, Toon Blast can display almost the entirety of its gameplay in a few seconds through video clips. Video creatives are great for demonstrating your user interface along with some dynamics of the game. With 51.4% of its creatives being videos, it is clear that Toon Blast prefers using videos for promoting itself. Thus a well-performing creative for January might be sub-optimal for February due to changes in the app store. Market conditions and popular trends constantly change. A/B testing is likely being utilized to determine well-performing creatives while. Toon Blast used 1,889 creatives this month even though they are not running them all currently. The total number of creatives that were used in the last month is also visible. Campaign Analysis for Toon Blastįirst of all, we can see that the game is actively running 773 creatives. For example the number of creatives, the ad networks used to distribute them, and the localization efforts on these creatives are all important factors. When examining a paid growth strategy, there are some key factors to look out for. Through MobileAction’s Ad Intelligence tools, we can take a deeper look into Peak Games’ advertising strategy. As indicated by their data, it is safe to say that Peak Games has succeeded in both of these aspects. Along with user acquisition, maintaining your user base is also very important. When we look at the grossing charts, we can see that the game is ranking very high both for Game Arcade and Game Puzzles categories. When we take into consideration how competitive this category is, staying at the top of the list is an impressive indicator of dedication to advertising. Toon Blast has been ranking 3rd or higher in the Top Advertisers list for the App Store for a long time. In this post, we will be taking a closer look into Toon Blast’s creative strategy and how they employ paid growth for user acquisition. Along with Toy Blast, Toon Blast is one of the most successful apps of Peak Games. Even if you do not use your phone often, you might have encountered one of their celebrity-starring ads in the movies or on TV. If you enjoy playing games on your phone, you have most probably heard about Toon Blast.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |